Jordan Green, a U.S. Marine Corps veteran and co-founder of J&L Green Farm, tells a hard truth in regenerative agriculture: producing good food isn’t enough.
After serving multiple deployments in the Marines, Jordan Green walked away from the industrial poultry system, apprenticed at Polyface Farm, and built a direct-to-consumer farm with his wife, Laura, in Virginia’s Shenandoah Valley, right as the 2008 financial crisis hit.
In this conversation, we dig into why economics, marketing, and storytelling determine whether a farm survives, how industrial contracts trap farmers in debt, and why real customer relationships, not flash sales, are the future of regenerative food.
If you care about food freedom, honest farming, and building systems that actually last, this one’s worth your time.
Connect With Jordan, J&L Farm
Website - https://jlgreenfarm.com/
Instagram - https://www.instagram.com/jlgreenfarm/?hl=en
