This episode is less about techniques and more about what makes agriculture—and humanity, work over the long term.
Jason Wrich traces his journey from growing up around small, diversified farming to serving in the Marine Corps, working in coal mines, and eventually returning to ranching full-time in Colorado. Along the way, he shares hard-earned lessons about land stewardship, financial reality, mentorship, and why most of what’s broken in food, health, and culture stems from disconnection.
We talk candidly about how community shows up in unexpected ways: customers who prepay to keep farms afloat, neighbors who share land and infrastructure, young people searching for direction, and visitors who leave the ranch seeing food, and responsibility, differently than before.









